100% dedicated to the automotive industry: We don't do generic tech. We specialize deeply in the automotive sector and work exclusively to boost SEAT and CUPRA. We create or websites, by working as a single team with the VX department at SEAT S.A., we understand exactly how to efficiently sell cars today and communicate our offer of products and services. We translate the unique essence of both brands into personalized, conversion-driven experiences across more than 30 countries.

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End-to-End ownership: Agile delivery, and higher quality. Our cross-functional teams take full End-to-End (E2E) ownership of every product. This means we hold full accountability for the outcomes. The benefit for our partners? We guarantee an agile product creation with the highest quality standards, eliminating bureaucracy and bottlenecks.

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The challenge: Accelerating the Go-to-Market of the websites while scaling a global experience requires a flawless Go-to-Market strategy. We capture value by boosting Brand Awareness and skyrocketing the Conversion Rates to transaction. To do this efficiently, we focus on optimization strategies such as improving our working frameworks constantly,  but also building a highly reusable solutions within the group, such as our Design System that is usable on Adobe Experience Manager (AEM) and React, that allows agile escalation for both brands.

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High-Velocity Tech, Scalable Impact: Our engineering culture is rooted in simplicity, technical pragmatism, and the elimination of waste. We don't build for the sake of complexity; we build to deliver value through short feedback loops and high engineering throughput. Operating as a fast-moving tech hub within a major automotive group, our role requires a unique mindset: the bravery to introduce modern software architectures and optimize processes, while respecting the foundation that moves millions of people every day. We bridge the gap between established industrial systems and modern cloud-native platforms to scale what matters.

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‍Design as a Strategic Engine: We believe that excellence begins long before the first line of code. Our process is rooted in a User-Centric and Data-Driven approach, where every interface serves a clear purpose. Through intensive phases of ideation and experimentation, we explore innovative solutions that we validate through agile prototyping to mitigate risks and maximize impact. Leveraging our multi-brand Design System, we bridge the gap between creative vision and technical feasibility, enabling us to scale high-fidelity experiences with total consistency. In our End-to-End model, design and engineering converge from day one to transform complex processes into intuitive, emotional journeys that turn users into brand advocates.

Solutions driven by KPIs and real results We focus on strict OKRs and measure our success based on traffic acquisition, visibility on search engines and AI responses, lead generation, reservations and direct sales. Our core products of the websites include:

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• Car Configurators that guide users smoothly through the funnel until they find their perfect match. Captura en desktop de SEAT + Captura en desktop de CUPRA
• Online reservation and vehicle sales directly integrated into some selected markets. Captura en desktop de CUPRA de dos layers en una misma imagen (una con reservation y otra con venta online)
• Financing calculators seamlessly connected with Volkswagen Financial Services. Captura en desktop de CUPRA
• Stock Locators to quickly find new and used cars.  Captura en desktop de CUPRA de dos layers en una misma imagen (una con reservation y otra con venta online)
• Dynamic forms designed to capture highly qualified leads. Captura en desktop de CUPRA de dos layers en una misma imagen (request an offer y test drive booking)

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